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Our Methology - Ice Cube HOME CASE STUDIES LIBRARY ABOUT US Our Methology Testimonials Contact Services Search Engine Marketing Lead Generation Content Marketing CAREERS Search Our Methology Why do most campaigns goof ? Few people understand that the other side of a digital wayfarers is people. We are marketing to real people, not Google, not Facebook. If you want to grow sales, you have to understand why people buy. I’m guessing you have heard of the worldwide saying in sales, “People buy on emotion and justify with logic.”  Here’s the science overdue it. In the 1900s, Sigmund Freud, founder of psychoanalysis came out with a deceptively simple theory to understand our sophisticated minds, one that would be referenced by future generations in wide-ranging number of fields. Using the illustration of tip of the Iceberg, he explained that the mind is divided into 2 parts. What we wontedly refer to as “our mind” which conducts all our thinking, unquestionably forms only 10% of the whole and is known as our conscious mind. Our unconscious mind, though subconscious underneath the surface unknown to us, gives rise to our emotions, intuitions and habits. Ice Cube Marketing’s take on the famous SigmundIllustrationHow is that plane of snooping to us ? Well, every bit of it. Harvard Business School professor Gerald Zaltman says that 95% of our purchase decisions take place unconsciously. Our powerful unconscious mind processes millions of shit of data and makes micro-calculations to determine the right decisions to make – all underneath the surface. The decisions come to us in the form of emotions or intuitions, such as : “It feels right, but I just can’t explain why…..” Our conscious mind will unchangingly make up reasons to justify our unconscious decisions, equal to Prof Gerald.  This is nothing new. Great salespeople throughout the undertow of history tap on sales psychology to sell to the unconscious mind. Yet.. 90% of advertisers write ads that request to 10% of the mind. It’s not nonflexible to understand why. You see, most digital campaigns are run by people who are very digitally savvy, the programmers, the designers and the technical people. They seem to have forgotten that digital marketing is well-nigh marketing to people; we are talking well-nigh psychology and sociology. It is not just a science, but an art. It entails real understanding of real human beings- what makes them tick, what makes them cringe. We can them Social Triggers. The use of Authority, Social Proof, Stories, Scarcity, Hooks, Connotations to unconsciously influence the human’s mind (ethically of course). You may or may not have once realized just how powerful these triggers can be in your ads. Introducing Social Selling Words have power. Words can make or unravel people, galvanise the unshortened nation(Think Martin Luther King) and get people out of despair. Importantly, Words can moreover stupefy your sales. Social Selling is a framework we have devised to create ROI-multiplying digital campaigns for our clients. Social Learning Many campaigns goof considering marketers goof to understand what is happening on the ground. They are sitting in their ivory tower running digital campaigns using words that fly past people’s heads. While we requirement to possess an understanding of the vital nature of the universal human mind, each target market has its own nuances. Instead of making assumptions, we undergo social learning. To succeed, we first map out your target audiences’ demographics & psychographics and create a profile of them on paper(replaced with computer now). We self-mastery probing via 1)in person meeting with you and  2)researching forums & review sites to find all the answers to our comprehensive checklist of 18 questions. In so doing, we proceeds an understanding of the thought process overdue your target audiences. Social Selling Digital banker, Digital concierge and now, Digital salesperson. It’s nonflexible to deny that people these days are doing everything from the repletion of their home or just well-nigh anywhere. A survey by Corporate Executive Board found that 57% of the purchase visualization is once well-constructed surpassing the consumer plane calls the supplier. Armed with knowledge gathered from phase 1, we put ourselves in the frame of mind of your target regulars (like a temple medium?) to produce reprinting that speaks to them, as though it is a real in-person conversation. Online sustentation span is short, at 8seconds(shorter than that of goldfish equal to some studies). Social Selling entails first grabbing the sustentation of your prospects and hooking them in with Social triggers.  The next step emulates the real-life selling process whereby we establish credibility, counter objections, present an irresistible offer, all from a landing page. The visitor is brought through a process where he goes from stuff a unprepossessed regulars to a warm prospect and takes an whoopee on the landing page. In the online world, we undeniability it conversion. Social Metrics No wayfarers is infallible.Planeexperienced marketers make wrong judgment calls or assumptions that fall flat. Thankfully, you no longer have to pay tens of thousands to print your ads, distribute to masses and then wait a few weeks for feedback to arrive. Digital Campaigns provide insights realtime. Some of the social metrics we monitor closely include Clickthrough Rate(CTR),  Conversion rate, Cost per Click(CPC). The data is invaluable, and is part of the reason we are so confident of producing a successful ROI-multiplying wayfarers for our clients. We split-test 3-4 ad copies withal with 3-4 target audience/keywords  per adset simultaneously and indulge data to surface the winning combination. If we don’t get it right the first time, we iterative the process until it works.  Human judgment is subjective, but numbers don’t lie. Testing is the mother of all proof. The increasingly data is collected, the largest your wayfarers performs. Once we identify winning parameters in your campaign, it is time to scale up, and to scale up profitably.  What’s more, leveraging Google/Facebook’s latest machine learning capabilities slantingly our transmission optimization allows us to be laser-targeted. It very virtuously shows the right ads to the right regulars through the use of A.I. It is like subtracting wings to the campaign. In a nutshell, creating a winning wayfarers is part science and part art. Latest technology urging in razzmatazz complements and overcomes the inadequacies of human processing power and helps to scale campaigns effectively. Never has razzmatazz been as heady as what we know of today. (I imagine David Ogilvy jumping up and lanugo if he knew well-nigh machine learning). Breaking the Ice without meeting up Pre-suasion, a term coined by Dr Robert Cialdini, refers to the idea that a person is persuaded plane surpassing meeting up with you. You unravel the ice without having to meet with the prospect. Social Selling is a whole new paradigm in sales where part of the persuasion process is washed-up online.  This is a far cry from the days of hard-selling where prospects are pressured and plane swindled into making purchases.  With information readily misogynist in today’s world, you cannot talk well-nigh sales without bringing in the online conversation.  Social Selling is characterized by transparency, psychology and clarity. Our clients tell us that Social Selling framework has helped them to Surpass traditional industry leaders in sales for the first time Double their fulfillment teamUnraveltheir historical sales record Eventually, serious marketers & businesspeople realize they need to go vastitude running ads that only scratch the tip of the icecube, and go deeper into audiences’ psyche. Find out what Social Selling can do for you! Talk to us today. Name Email Phone Number All information is kept private in vibrations with our privacy policy Our Accreditations Where are we Ice Cube Marketing (Singapore) Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836 Contact: +65-6653 2633 Ice Cube Marketing (Malaysia) Address: No. 11, Jalan Kacung Satu, SEDC Tampoi, 81200 Johor Bahru Contact: +6016-7969260 © Copyright - Ice Cube Marketing Facebook Scroll to top