icecube.asia - Content Marketing

Content Marketing in Singapore - Ice Cube

Icecube.asia Spined HTML

Content Marketing in Singapore - Ice Cube HOME CASE STUDIES LIBRARY ABOUT US Our Methology Testimonials Contact Services Search Engine Marketing Lead Generation Content Marketing CAREERS Search Content Marketing in Singapore On average, buyers engage with 11.4 pieces of content surpassing making a ownership visualization (Forrester, 2013) What is content marketing and why is it so popular ? Content marketing widely refers to megacosm of content in the form of video, wares or posts for distribution via search engine, social media or email marketing to unzip merchantry results. All or part of it can be serviced by agency. Huge corporations such as Coca-cola, Linkedin, Expedia have unexplored it and swear by its effectiveness. In U.S, if you run a merchantry and don’t do content marketing in some form, people will think you come from Mars. Slowly but surely, Asia is transmissible up. Content marketing is trending largely due to the transpiration in consumer policies pursuit rapid technological changes over the last few decades. Fact #1 :Well-nigh60% of the sales process is once well-constructed surpassing a prospect overly speaks or has contact with a salesperson. (HarvardMerchantryReview). In the internet age, this statistic shouldn’t come as a surprise. Unlike in the past, people no longer rely on salespeople as the main source of information. Where do they go? Fact #2:  A study by Forrester found that that people engages with 11.4 pieces of content on stereotype surpassing making a purchase.  Instead of seeming infront of customers only when they are well-nigh to buy, companies that step in older in the ownership process get a shot at towers trust and getting the sale. Fact #3:  Traditional branding activities are relatively expensive. A study by Moz shows that the forfeit per thousand impressions on newspaper/magazine is well-nigh 20-40times that of on Google/Facebook. Companies looking at an economical way to reach out to alot of people over time should consider content marketing. Downsides of content marketing It sure sound like content marketing is the panacea to all marketing woes. If thats the case, why aren’t increasingly visitor succeeding? Multi-step process: Unlike a typical digital marketing campaign, content marketing is not just well-nigh putting an telecast and asking people to undeniability this number to sign up. From regulars profiling to collecting data using analytics,  content marketing is a tiered process of nurturing an ice unprepossessed prospect and warming them into hot leads. Content overload: 4.75 billion pieces of content are shared on Facebook everyday. Content overload is real.  For businesses, it has wilt harder than overly to stand out. Most businesses produce run-out-of-the-mill content that gets ignored. The trick for us is to play to our homeground wholesomeness and do proper homework to produce content that meet the needs of our local audience.Worldwidemistakes Companies that unceasingly get daunted by the challenges of content marketing make these 3 worldwide mistakes. Ignoring marketing The idea that publishing unconfined content is the end-all-be-all in content marketing is largely a myth. ”Content marketing” is well-balanced of two words, neglecting either one will not work. Corporate blogs, created in the name of content marketing, collecting pebbles is one of the most worldwide occurrences in Singapore. Ignoring social needs Not all content lends itself to marketing. One of the most mortiferous mistakes is to take your existing content and plaster it wholesale on your blog or social media profile. Most worldwide ones include the visitor brochure, printing releases, news and other dry content. Sometimes, we need to put ourselves in the shoes of social media users and think of what they want. Ignoring vital metrics Content marketing is unconfined for trademark marketing but it is moreover a perfect tool for leads generation. Another worldwide pitfall of content marketing is the focus on  only traffic and impressions as success metrics. When seen as a money urgent activity, content marketing is unsustainable. Start focusing on ROI as well. Digital Senior specimen study – A content marketing example in Singapore DigitalSenior.sg is a portal built and owned by IceCube, in the education space. It has monthly organic traffic of 40k. Apart from search engine traffic, Digital Senior’s content has went viral several times, with one particular vendible bringing in 80,000 visits from social media and generating 10,000 Facebook shares in one week. Our tideway Step 1: Home in on your target regulars and spitball on their characteristics and needs. Determine the trademark impression you will like to create Step 2:Conduct content mapping to identify content that appeals to every stage of the buyer’s journey from sensation to consideration and to visualization Step 3:Determine the platform of nomination in reaching out to them based on regulars profile Step 4:Using content marketing tools and software, a list of topics is produced Step 5:Produce content unceasingly and distribute to target regulars Step 6:Track results by looking at content analytics and refine tideway based on data Remarketing for ROI Think of content marketing as a funnel where the regulars go from sensation of your trademark to purchase of your products. Instead of stuffing prospects with sales messages from the get-go, we use content that request to their unstipulated needs at the sensation stage. The readers of the content are widow to a remarketing list and then sent to a landing page where the offer is made. This ensures that merchantry results are tracked . Services we provide Competitive content gap wringer Content marketing training & consulting Content research & writing Landing page & ads copywriting Infographics megacosm Video content production Search engine optimization Social media marketing FAQ Why can’t I just buy ads on Google and Facebook instead of going through all the hassle? The power of social media lies in its sharing ability. Unless you are running an incredible promotion, people often do not share sales messages. However, people do share content. The organic reach of content is fabulous. Not to mention that it builds trust with your audience. When other businesses are just rented selling on social media, you can stand out with a variegated message. Can B2b businesses do content marketing ? If you are in industrial B2b, say oil & gas, maybe it works but I have not seen a success story yet, as the regulars is too niche and nonflexible to reach.  If you are in commercial B2b, no doubt you have to go into content marketing. I highly recommend that considering we are doing it here as well! Aren’t you reading our content ? Do I have to take up everything from video to infographic to blogging ? Nope.  Content marketing doesn’t midpoint having to build a whole Straits Times publication. It can be washed-up at various scale and still provide results.   We are flexible to adjusting to your requirements. Can you guarantee that your content will go viral ? Nope. Neither are we worldly-wise to guarantee that a piece of share in the stock market go up or down. Anything based on human sentiments and psychology is non-predictable, plane though some ‘prodigies’ say they are worldly-wise to. We only increase our chances based on our understanding of regulars psychology. What others say well-nigh us Ted helped us rank  no.1 in Google for numerous keywords that we are targeting and crush an uneaten  50,000 visits & counting to Singaporebrides in only a few months . Ng Chin Leng Founder, SingaporeBrides.com, SingaporeMotherhood.com Ice Cube marketing has unsalaried significantly to helping us evolve a cohesive content strategy wideness our digital and social platforms. They have provided relevant research, conducted interview with stakeholders and shared best-practice insights into a variety of topics, all of which have informed and improved our content tideway and output. Miko ChngHead, Marketing Departmentfrom London School ofMerchantry& Finance You(Ted) provided unconfined insights into content marketing for the participants and were worldly-wise to explain unmistakably how they could market their content powerfully on search channels and turn them into leads for their businesses. The participants were delighted to learn new practices and knowledge that help them in their businesses. Samantha Loo Senior Estate Manager, Housing & Development Board (HDB) Is your merchantry suitable for content marketing ? Talk to us to find out increasingly ! Your Name* Email* Phone number*MerchantryWebsite* All information is kept private in vibrations with our privacy policy Our Accreditations Where are we Ice Cube Marketing (Singapore) Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836 Contact: +65-6653 2633 Ice Cube Marketing (Malaysia) Address: No. 11, Jalan Kacung Satu, SEDC Tampoi, 81200 Johor Bahru Contact: +6016-7969260 © Copyright - Ice Cube Marketing Facebook Scroll to top