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Dian Xiao Er - Ice Cube

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Dian Xiao Er - Ice Cube HOME CASE STUDIES LIBRARY ABOUT US Our Methology Testimonials Contact Services Search Engine Marketing Lead Generation Content Marketing CAREERS Search Dian Xiao Er How we created an uneaten 5-figure increase in online sales for an offline merchantryWell-nighDian Xiao Er is an topnotch restaurant uniting with 12 outlets in Singapore and 1 in Shanghai. Their recipe to success lies in their philosophy of continuous resurgence and trying out new things. It was not typical for an F&B merchantry to go big on digital but its founder, Samuel Yik believes otherwise. Situation While Dian Xiao Er enjoys strong reputation and attracts a horde of customers every day to their restaurants, there are 4 outlets that are relatively quiet due to their remote locations. We set out to unzip largest consumer distribution wideness all outlets by leveraging on its trademark name and of course, digital marketing. Strategy An O2O (Online to Offline) plan is conceived. Over the Chinese New Year peak period where most outlets will be packed to the brim, we would use digital marketing to momentum foot traffic to the 4 quiet outlets. We would target users who search for keywords such as “CNY dinner” & “CNY menu” on Google, as well as relevant audiences on Facebook. Using compelling copy, we would then uncontrived them to a landing page with an ordering function. They would plane pay through the system and come lanugo on the day to collect or eat at each of the 4 outlets. Implementation Our research found that search volumes of the keywords were once climbing up 1 month prior to CNY eve. Knowing that demand was surging, we wasted no time in capitalizing on the spike in interest.Planethough the CNY menu was not firmed up yet, we decided to create some hype. Our landing page includes a form in which users could fill in to join our waiting list and be notified of the menu as soon as it is released. We launched the wayfarers on both Google and Facebook. A whopping 2635 emails were placid over a short span of well-nigh 2 weeks. On the day of the CNY menu release, we sent an email to the database and immediately kickstarted the initial momentum in online sales. We unfurled to market to unprepossessed & warm audiences for the next 2 weeks until the end of CNY. Impact Through the digital marketing wayfarers that lasted a little increasingly than a month, uneaten revenue of S$41,198 was generated from the online ordering system(not counting the customers who went straight to the restaurants).  On top of that, there was wing of 2635 emails to its database – people whom we could market to continuously over the long term. It was a win both short-term & long-term for the client. 56,298 Traffic Generated 2635 EmailsPlacidS$41,198 Online Sales Amassed Want to find out the 5 hair-trigger elements in creating trust and overcoming skepticism over the internet? And see how you can wield the same idea to your business? Fill in the form unelevated to speak to our digital marketing specialist. Name Email Phone Message All information is kept private in vibrations with our privacy policy Our Accreditations Where are we Ice Cube Marketing (Singapore) Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836 Contact: +65-6653 2633 Ice Cube Marketing (Malaysia) Address: No. 11, Jalan Kacung Satu, SEDC Tampoi, 81200 Johor Bahru Contact: +6016-7969260 © Copyright - Ice Cube Marketing Facebook Eduedge Scroll to top