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Airconnection - Ice Cube HOME CASE STUDIES LIBRARY ABOUT US Our Methology Testimonials Contact Services Search Engine Marketing Lead Generation Content Marketing CAREERS Search Airconnection How we achieved 11x ROI by replacing foot traffic with online traffic Unlike major aircon retailers such as Gain City, Airconnection is an aircon contractor without a retail storefront garnering walk-in traffic. Their typical source of leads is from referrals by interior diamond firms. While Airconnection was getting resulting referrals from its wide-stretching network, it was difficult to grow vastitude the current volume. With would-be plans to be among the top players in the industry, Airconnection started to squint for spare sources of leads to fuel the growth of the business. They started by distributing flyers like all contractors do, but there was no results. In the words of Airconnection founder, Nick Zhou, “After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more.” Made for online As an aircon contractor, their prices are lower than that of retail stores due to having less intermediaries and lower financing of operations. The initial fact-finding saw us stuff excited well-nigh their prospects considering it was just the kind of merchantry that can goody most from going online(we kept our cool, of course). We somehow felt that online traffic can completely outperform foot traffic – plane at a fraction of the costs. It was not all rosy though. It is an uphill task to get consumers to be receptive to the idea of ownership from an aircon contractor online. Afterall, they are used to ownership from trusted retail stores like Gain municipality or Interior diamond companies. StrategyPlanethough ecommerce giant, Lazada was once selling Airconditioners online, we decided that it was not a direction we should go into. Without the same level of trademark recognition, it is untellable to get people to pay for a product worth increasingly than $2000 online on a shopping cart. We brainstormed for a compelling online offer and sooner decided that we would create a landing page that gets people to sign up for a self-ruling site survey. This is a proven tideway that can work considering it helps consumers stave information overload through customized expert recommendations. Reason being; all of a sudden, consumers didn’t have to segregate between increasingly than 10 aircon brands & types. They only had to opt in for one offer. (More choices lead to paralysis by wringer equal to psychologist Barry Schwartz) Results: In the 1st month, we were “figuring things out” and had a pretty upper forfeit per conversion, as seen on the graph below. We targeted a wide spectrum of keywords and many of them yielded upper clickthrough but poor conversion. We speculated that our landing page message is suitable for only select keywords. Over the next few weeks, we placid a lot of data on CTR of variegated keywords, conversion rate of landing pages and prompting strategy of competitors. This generated significant insights that indulge us to optimize the wayfarers for dramatically largest results. We sooner home in on a group of good-fit keywords that transitioned well to our landing page. Conversions went up while forfeit per conversion dropped by increasingly than 50%! The weightier part of it ?Vendeefeedback that they managed to tropical a good percentage of the leads generated. In fact, the ROI(return on investment) on their upkeep was a whopping 11x or 1100% ! After well-nigh 1 year or so, vendee told has they have overtaken the traditional stronghold in sales of Aircon and became number 1 seller of Daikin Airconditioners in Singapore. “The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI from the campaign, not to mention the increased sensation for our company. We are currently scaling the wayfarers every quarter slantingly topics increment.” Nick Zhou, Director AirconnectionDiamondPte Ltd Want to find out the 5 hair-trigger elements in creating trust and overcoming skepticism over the internet? And see how you can wield the same idea to your business? Fill in the form unelevated to speak to our digital marketing specialist. Name Email Phone Message All information is kept private in vibrations with our privacy policy Our Accreditations Where are we Ice Cube Marketing (Singapore) Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836 Contact: +65-6653 2633 Ice Cube Marketing (Malaysia) Address: No. 11, Jalan Kacung Satu, SEDC Tampoi, 81200 Johor Bahru Contact: +6016-7969260 © Copyright - Ice Cube Marketing Facebook Bottomslim Scroll to top